Georgi Yordanov

In Your Hands

Commercial Manager, Partner and Facilitator


CELEMI Apples and Oranges – Value Creation through Projects

/delivery in Bulgarian/

Celemi Apples & Oranges™ brings Value Creation in Business to life through its simple, profound model of a company. Participants form the incoming manage¬ment team of A&O Inc. – an established company that is facing some tough challenges. The company is losing market share and there are increasing demands from suppliers and customers. A&O Inc. needs a new, disciplined strategy which will be implemented through number of internal projects.

Teams think like business owners in order to learn how to distinguish business value from project scope and base their future decisions on sound business thinking.

Participants of all experience levels are able to gain new skills or build on prior experience to:

  • See and understand the Big Picture in the company
  • Identify how internal optimization projects could affect the overall business profitability
  • Analyze key performance indicators, and make priorities accordingly.

Participants will explore the cause-and-effect relationships that govern the value creation in a company through optimization projects – and develop an intrinsic business sense that will govern their future decisions in every day work.

CELEMI, presented in Bulgaria by In Your Hands, is a global leader in experiential learning thought professional business simulations. It was founded in Sweden more than 30 years ago and now has representatives in more than 45 countries on 5 continents. All business simulations are based on the unique method “The Power of Learning”.

Main Speaker: Georgi Yordanov

Professional experience

Georgi Yordanov has been in the Business Training and Consulting industry with In Your Hands for more than 8 years going through different roles – from project coordinator and sales specialist, through commercial manager and facilitator, to Partner. During his career, he has managed hundreds of training and consulting projects and has delivered a significant number of business and behavioural workshops with many of the leading companies in Bulgaria.

Georgi holds a Bachelor of Science Degree in Finance at the University of National and World Economics and is certified CELEMI and Eagle’s Flight facilitator (the main training methodologies of In Your Hands). He is passionate about Business Strategy and Business Development, and a strong believer in the power of knowledge driven organizations.

A devoted husband and father, Georgi is a passionate learner who enjoys reading, off-roading and having picnic with the family.